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Between 10-14 Sept 2025, Google disabled the num=100 parameter that let tools (and power users) load 100 results on a single SERP page. Overnight, everyone was back to 10 results per page. Rank trackers stumbled, Google Search Console (GSC) impressions fell for most sites, not because your real
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What happened Around 10th September 2025, Google changed how it serves search results, which makes it harder (and much costlier) for any tool to collect deep positions every single day. Long story short: Google no longer allows anyone to change the view to see 100 results on one page; meaning
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Keyword research is vital to any SEO strategy. Understanding what your users are searching for, the search volumes of your targeted keywords, and the types of content they expect to see for a given query is vital. This ensures your site gives them the experience they need and increases organic
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Google Analytics 4 brings a whole raft of changes and a completely new way of processing and analysing your data compared to Universal Analytics. In this blog post, we’re not going to get into the details of the differences between UA and GA4, which have been covered elsewhere. But
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In late August 2022, Google announced they would begin rolling out what they called the Helpful Content update. They described it as “part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.” But what does this mean for content
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Let’s be honest, SEO is not always easy. Some websites are harder to get results for than others, and it’s often hard to predict when results will kick in. That’s why looking for SEO quick wins is so appealing. Yes, sometimes results can come quickly. But more
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A frequently debated topic in the search engine optimisation (SEO) community is whether people should continue tracking keyword rankings. I believe that you should still track keyword rankings, which we’ll discuss in this post. I think it would benefit beginners and even advanced SEO specialists to know why monitoring
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Keyword cannibalisation, also known as internal page conflict, is perhaps the most misunderstood concept in search engine optimisation. The topic is so highly debated, that even some SEO specialists believe that it doesn’t exist. In reality, keyword cannibalisation is a significant problem for many websites and it can indeed