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Between 10-14 Sept 2025, Google disabled the num=100 parameter that let tools (and power users) load 100 results on a single SERP page. Overnight, everyone was back to 10 results per page. Rank trackers stumbled, Google Search Console (GSC) impressions fell for most sites, not because your real
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What happened Around 10th September 2025, Google changed how it serves search results, which makes it harder (and much costlier) for any tool to collect deep positions every single day. Long story short: Google no longer allows anyone to change the view to see 100 results on one page; meaning
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Let’s be honest, SEO is not always easy. Some websites are harder to get results for than others, and it’s often hard to predict when results will kick in. That’s why looking for SEO quick wins is so appealing. Yes, sometimes results can come quickly. But more
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A frequently debated topic in the search engine optimisation (SEO) community is whether people should continue tracking keyword rankings. I believe that you should still track keyword rankings, which we’ll discuss in this post. I think it would benefit beginners and even advanced SEO specialists to know why monitoring
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Keyword cannibalisation, also known as internal page conflict, is perhaps the most misunderstood concept in search engine optimisation. The topic is so highly debated, that even some SEO specialists believe that it doesn’t exist. In reality, keyword cannibalisation is a significant problem for many websites and it can indeed